9,000 Filters Sold in Malta: A 5-Million Plastic Bottle Victory for Our Islands

|Phil Richards
9,000 Filters Sold in Malta: A 5-Million Plastic Bottle Victory for Our Islands

When we launched Tappwater Malta back in 2020 during the height of the pandemic, we set out with a clear, modest goal: reach 10,000 local households by the end of 2026. Today, as we pass our 9,000th unit sold, over 5,000,000 single-use plastic water bottles are being eliminated across Malta and Gozo every single year. This article is written for every Maltese resident looking to enjoy fresh, great-tasting tap water, eliminate the burden of heavy plastic bottle packs, and save hundreds of Euros annually without locked-in contracts or expensive setup fees.

Key Takeaways

  • A 5-Million Plastic Bottle Milestone: Over 9,000 Maltese homes have eliminated more than 5,000,000 single-use plastic bottles every year across our islands.
  • Massive Household Savings: Transitioning to filtered tap water saves local families an average of €236 each year compared to buying supermarket bottled water.
  • 5 Core Reasons Maltese Families Switch: Exceptional taste, zero high-priced maintenance contracts, low ongoing refill costs, simple 5-minute DIY installation, and total freedom.
  • A Solution for Every Kitchen: Choose from instant faucet filters, high-flow under-sink units, or versatile plug-and-play countertop RO systems.
  • 100% Risk-Free Guarantee: Backed by a 45-day money-back guarantee, a 2-year warranty, and an award-winning local support team voted #1 by customers in Malta.

From a 2020 Dream to 9,000 Maltese Kitchens

Our journey began with a personal realization right in the middle of the 2020 pandemic.

When I ordered my first  faucet filter from Tappwater HQ and attached it to my kitchen tap in Malta, the immediate difference was undeniable. As soon as I tasted that first glass, I knew this would work and solve a massive, long-standing problem for thousands of families across our islands. Phil Richards, Founder

To make sure we weren't alone in our enthusiasm, we conducted a pilot test with 20 close friends and associates in Malta. The feedback was overwhelmingly positive—everyone loved the taste, appreciated the effortless setup, and couldn't wait to stop hauling heavy 6-packs of plastic water bottles. That first month alone, 200 new local customers joined us, giving us the ultimate validation to set a bold 2026 milestone: helping 10,000 Maltese households make the switch. Today, with over 9,000 units sold, that dream is practically a reality.

For decades, residents in Malta have endured the physical effort of carrying heavy plastic water packs up apartment stairs, sacrificing precious kitchen space to store empty bottles, and taking endless trips to BCRS reverse vending machines. Tappwater proved that you don't need expensive plumber installations or complex and expensive filtration units to enjoy clean, delicious drinking water straight from your tap.

The Environmental Impact: 5,000,000 Plastic Bottles Avoided Annually

Hitting 9,000 active filtration units in Malta represents a massive environmental win for our local ecosystem. Each Tappwater filter unit prevents an average of 600 single-use plastic bottles per year from being manufactured, transported, and discarded. Together, our community of 9,000 households keeps over 5,000,000 plastic water bottles out of local circulation annually.

Metric Annual Impact Across Malta
Plastic Bottles Avoided Over 5,000,000 single-use bottles
Plastic Waste Prevented ~120,000 kg of plastic waste
Total Household Savings Over €2,120,000 saved collectively
Average Family Savings €236 per household

By choosing filtered tap water, Maltese families actively reduce the microplastics entering our sea and air, ease local traffic congestion by reducing delivery truck deliveries, and lower the carbon emissions required to import and distribute bottled water across our harbors and roads.

What Makes Tappwater a Winner for Maltese Families?

Maltese tap water is safe to drink, but it often carries a harsh chlorine taste, high mineral hardness, and occasional pipe rust that make it unpalatable straight from the faucet. Tappwater addresses these specific local water challenges through five core advantages:

  1. Unbeatable Taste: Our 5-stage and 6-stage microfiltration and nanofiltration technologies remove 95%+ of chlorine, microplastics, pesticides, heavy metals, and bad odors while preserving healthy minerals like calcium and magnesium. Furthermore, our proprietary Swedish Mineral Rock™ (SMR) technology enhances natural mineral balance and pH for a refreshing, crisp taste.
  2. Major Household Savings: Supermarket bottled water is up to 10 times more expensive than Tappwater. Even using supermarket loyalty reward points on water packs is roughly 7 times costlier than filtering tap water, as those points could otherwise be spent on essential groceries. Switching to Tappwater saves the average Maltese family €236 every year.
  3. Low Maintenance Costs: Refill cartridges are designed for longevity and affordability, costing just cents per day. A single EcoPro refill lasts up to 3 months (1,200 L), replacing hundreds of expensive plastic bottles. The InlinePro has a capacity of 20,000L Litres.
  4. Simple DIY Fitting: You don't need a plumber, special tools, or modifications to your kitchen sink. If you can change a lightbulb, you can fit a Tappwater filter onto your standard faucet in under 5 minutes using the included universal adapters. Even the InlinePro is easily fitted DIY with just one tool.
  5. No High-Priced Maintenance Contracts: Unlike traditional under-sink RO systems that lock you into aggressive annual service contracts and mandatory technician fees, Tappwater gives you complete freedom and product ownership with zero hidden costs.

"Fitting the apparatus can be easily done by a person who is willing to try a bit of DIY. Once it's in place, it's extremely easy to use. We have stopped buying bottled water because the filtering makes tap water taste pleasant. I noticed an improved taste even when using filtered water for tea or coffee. The team behind the product has proved to be extremely helpful."

— J.Caruana

"To say I am happy with my new EcoPur Chrome SMR is an understatement. I absolutely love it.Easy installation, within seconds, run the water for one minute and hey presto. Great tasting water far better than the local bottled that I was buying or filtered water from the jug. The grandkids are loving filling their water bottles from the tap, therefore drinking more wateras it tastes so fresh. Win, win all round.Thank you Phil for bringing this product to Malta 😀"

— Sue G

A Tappwater Filtration Solution for Every Maltese Home

Every kitchen in Malta is different, which is why we offer a versatile range of filtration systems tailored to your space, aesthetic, and flow preference:

  • Faucet Filters (EcoPro SMR & EcoPro Compact): Our best-selling tap-mounted filters deliver instant, high-flow (4 L/min) clean water directly from your existing kitchen faucet. Powered by 6-stage nanofiltration and Swedish Mineral Rock™ technology, they remove over 100 contaminants and inhibit up to 80% of limescale without tools or plumbing.
  • Under-Sink Filtration (InlinePro SMR): For households that prefer a completely hidden setup, the InlinePro SMR connects directly to your standard cold water line underneath the sink. It offers a powerful 8–10 L/min flow rate, up to 12 months (20,000 L) of filter life, and effortless DIY installation with quick-connect fittings.
  • Countertop RO Systems (Countertop RO SMR): The ultimate plug-and-play purification system for renters or families seeking maximum filtration. Featuring 7-stage Reverse Osmosis, remineralization with Swedish Mineral Rock™, and instant temperature controls (ambient to 90°C hot water), it requires zero plumbing connection and includes a removable pure water jar for the fridge.

"Excellent water filter !! I am so happy with this Tapp water system, installed in less then 5 minutes. The water taste is very good. Thanks Phil your service is very professional. Keep it up !!"

— Jacqueline S

Built on Local Trust, Awards, and Risk-Free Guarantees

Our growth across Malta and Gozo has been built entirely on local trust, transparent customer service, and independent certification. Over the past six years, Tappwater Malta has been consistently recognized as a trusted household brand:

  • Award-Winning Service: Voted category winner in the Premju Servizz bi Tbissima Customer Service Awards in 2023 and named a finalist every year for six consecutive years.
  • Environmental Leadership: Honored with the Agents of Change Award at the Malta Climate Action Awards 2021.
  • Independent Verification: A verified supplier on Tried and Tested Malta with a 9.9 out of 10 rating across 500+ verified customer reviews, as well as a Trust You Charter Member adhering to strict local ethical standards.
  • Risk-Free Trial: Every Tappwater filter comes with a 45-day full money-back guarantee and a 2-year warranty on parts. Over 95% of Maltese customers keep their filter after trying it during the 45-day guarantee period!

Frequently Asked Questions

  1. How does Tappwater improve the taste of tap water in Malta?
    Tappwater uses advanced carbon block microfiltration and nanofiltration to remove over 95% of chlorine, organic impurities, and bad odors that cause harsh tap water taste in Malta, while retaining natural minerals like calcium and magnesium.
  2. Do I need a plumber or special tools to install a Tappwater filter?
    No. All Tappwater faucet filters, countertop units, and under-sink systems are designed for quick DIY installation in under 5 minutes without tools or plumbing modifications.
  3. How much money can a family in Malta save by switching to Tappwater?
    The average household in Malta saves approximately €236 per year by switching from single-use plastic bottled water to Tappwater.
  4. Are there any mandatory maintenance contracts or hidden fees?
    None. Tappwater provides full product ownership with no locked-in service plans, technician charges, or hidden subscription contracts.
  5. What happens if the filter doesn't fit my kitchen tap?
    All Tappwater units include universal adapters compatible with standard F22 and M24 tap threads. Our local customer support team also provides specialized adapters free of charge if needed.
  6. What is the 45-day money-back guarantee?
    You can try any Tappwater filter in your home for 45 days. If you are not completely satisfied with the taste or performance, return it for a 100% full refund—though 95% of customers keep theirs!
  7. How many plastic bottles are saved annually by Tappwater users in Malta?
    With over 9,000 active units across Malta and Gozo, Tappwater customers collectively eliminate over 5,000,000 single-use plastic bottles every year.

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